Founder

I learned to live in Italy; to love in Paris; to work in New York City.

I spent several years building a career in Manhattan, but what I found missing from my daily life, what I had cherished in Europe, was the subtle art of the everyday seduction.

Witty banter, charming flirtation, the luxury of leisure: I missed the slower pace of life that ensured a connection with my surroundings.

And so I turned my attention to something I’ve been passionate about for as long as I can remember: perfume.

JEFF SMITH
FOUNDER / CREATIVE DIRECTOR

WHY DID I CREATE A LINE OF 100% NATURAL PERFUME?

Quite simply, I find naturals lush, indulgent, and intoxicating.

I wanted to create a luxury line of fragrances with beautiful ingredients.

I believe there is seduction in simplicity. When magic is in the detail, nuance shines. I love subtlety and charm, which is precisely what naturals offer. Like winemaking, each harvest has different tones and evokes a singular moment in time. This ephemeral quality is sublime.

Naturals always felt right. I was raised with home remedies, and I planted my first garden when I was 11 years old. But the more I explored green beauty and natural scents, I couldn't find perfumes that made me fall in love. So I created my own.